Your Direct Booking Benefits
When you book directly with Villa ARTE, you enjoy exclusive benefits that make planning your holiday easier and your stay even more rewarding. Discover why booking directly on our website comes with five carefully considered advantages.
Direct Booking Benefit #1: The Most Personalised Service
Booking systems used by major travel platforms can only show whether an apartment is available or not.
When you book directly with us, however, we have the opportunity to advise you personally. Sometimes a small change in dates makes your preferred apartment possible after all. In other cases, a conversation reveals that a different apartment may suit your needs even better. We are also happy to note specific apartment requests on a waiting list and proactively rebook you should a suitable option become available due to a cancellation. If there is a solution, we will do our very best to find it.
Direct Booking Benefit #2: Early Bird
Booking platforms usually display availability for a maximum of 365 days in advance, with prices set dynamically by algorithms based on factors such as seasonality, occupancy levels and current demand.
When you book directly with us, you can reserve your preferred apartment as far in advance as you wish. This gives you access to the widest possible choice of apartments. As an early booker, you also secure the most favourable rate available at the time of booking – clearly and transparently.
Direct Booking Benefit #3: Complimentary Basket
As a direct booker, you will be welcomed with a complimentary basket of regional organic products. Look forward to fresh fruit and vegetables, local wine, small savoury treats and selected ingredients for a simple pasta dish – a warm welcome und a relaxed and enjoyable way to arrive and settle in.
Direct Booking Benefit #4: Private Guided Tour of Garachico
Exclusively for our direct bookers, we organise a one-hour private guided tour of Garachico – complimentary for you. Your guide is Jochen, a long-time Tenerife resident and true connoisseur of Garachico.
He brings the town’s many stories vividly to life: from the Guanches and the Spanish colonial era to Garachico’s present-day charm as a romantic seaside town. The tour touches on themes of slavery and lava flows, prosperity and miracles, tragedy and tradition – engaging and accessible, even for children.
Available in German, English, Spanish and French. Tours take place once or twice a week, depending on occupancy.
Direct Booking Benefit #5: Loyalty Bonus
Returning guests are especially appreciated. As a thank you, guests who have stayed with us before receive a loyalty benefit of ten percent on their next stay. Please note: for organisational reasons, this loyalty bonus can only be applied to bookings made directly through our website.
We are always happy to advise you personally and look forward to welcoming you to Villa ARTE. Your hosts, Jutta Heller, Siegfried Hochstein and Alex Hochstein
Guided Tour of Garachico: Discover the Most Beautiful Town in Tenerife
Many visitors experience Garachico only in passing: a short stop, a photo at the natural lava pools of El Caletón. The true magic of this place, however, only reveals itself once you become familiar with its stories.
This is exactly the kind of deeper access we would like to offer our direct booking guests – through a private, highly personalised guided tour of Garachico. Together with Jochen, who has lived on Tenerife for many years, narrow streets and open squares, historic buildings and small hidden details turn into a vivid journey through the centuries.
Garachico was once the economic heart of Tenerife: the island’s most important harbour, a major trading hub for wine and sugar, and a key stop for ships travelling between Europe, Africa and the Americas.
The town’s history began in 1496 with the conquest and enslavement of the Guanche population. During the colonial period, merchants from Italy, England and Spain shaped the townscape and left traces that can still be seen today in its stately mansions and historic buildings.
Garachico was also marked by catastrophe. After a storm surge in 1645 and a devastating fire in 1697, the volcanic eruption of 1706 ultimately brought the town’s period of prosperity to an end. Lava flows destroyed the harbour, economic power shifted to Puerto de la Cruz, and large numbers of inhabitants emigrated to South America.
What initially represented a severe economic setback later proved to be a stroke of fortune for the townscape. Without renewed prosperity, there was no large-scale redevelopment, no modern hotel complexes, no sweeping “modernisation” as seen in many other coastal towns on Tenerife. Palaces, monasteries and manor houses remained out of necessity. Preservation took precedence over replacement. Over generations, the historic fabric was maintained, adapted and carefully transformed, but rarely demolished. This is precisely why Garachico feels so authentic and vibrant today and is considered one of the best-preserved historic towns in the Canary Islands.
Jochen’s guided tour is ideal for anyone who prefers to immerse themselves in stories rather than simply ticking off sights. For your peace of mind: volcanic activity on Tenerife is considered stable and is continuously monitored by the relevant scientific institutions 😉
